As you can see, Instagram under the wings of Facebook is developing very quickly. We suggest what to pay special attention to in order to properly use the potential of this website.
Instagram Shopping
Now it’s possible and it only proves that Instagram is currently one of the most important business tools. Thanks to the updates so far, the sales process has become much easier. Redirecting from InstaStory to the website by swiping up (if the number of your followers exceeded 10k), a link placed in our BIO and sponsored or direct product tags linking to the purchase page definitely help with marketing on mobile devices. How to shop from an Insta post? If a bag icon appears in a given photo in a post, it is a direct sign for you that you can do a quick shopping. First, tap on the image to view the price of the products posted. Secondly, when you click on it, you will get detailed information about the item instantly. And thirdly, select the “buy now” option to have the app redirect you to the website of the online store. Simple, isn’t it?
Photos have power
The visual effect on Instagram is particularly important, so it is worth taking a longer time to polish each post. In order to make the graphics more attractive, there are various filters, which are regularly added. Celebrities, such as Kylie Jenner, have their own filter. Just follow the celebrity’s profile to be able to use it and apply the colors of Kylie’s lipsticks to your lips.
It is very important to maintain consistency and implement the strategy of publishing photos on your Instagram chosen at the beginning. The same size, the previously mentioned filter, and the brand’s hashtags indicate a well-thought-out marketing action. A popular motif used in publications is the so-called jigsaw puzzle, where the final result consists of 3, 6 or 9 photos that form a whole. Here you have to remember that if you decide to use this model, you have to stick to the rule of publishing the same number of photos at a time so as not to disturb the effect.
Video and IGTV
Do you create your own video? Show it off! But at the same time, remember that on Instagram, the maximum length of a video cannot exceed a minute. The publication process itself is adequate for the photos. You just have to remember to keep the Instagram proportions. A number of applications can be used to adjust the appropriate dimensions, m.in. Vidstitch. If, on the other hand, you edit advanced materials in programs such as Hit Film, you can immediately set the dimensions suggested for Insta 640×640. IGTV is the development path for these formats, where since June 2018 we can publish even a 10-minute video. Let us remind you that for two months it has been possible to upload an IGTV video to your profile in the form of a preview of a longer material. Then the follower decides whether to move on to watch the whole thing.
The development of InstaStory
Posting short videos or fleeting photos on InstaStory is already the norm. We can make them more attractive and tag other people, hashtag, add filters, backgrounds and stickers, location, date, time, and even the weather forecast. A definite improvement of the marketing activities of companies on IG is the ability to highlight the relationship and keep it on your profile for more than 24 hours. A nice solution is also to group them according to your own idea, so that they are primarily readable for followers. It is worth using this option to highlight a new offer, promotion, event or various tutorials.
Instagram Advertising
This is the 4th year of paid advertising on Instagram. Ads on both Facebook and Instagram are now necessary to break through with your content. Not only do they build our community and trust, but they also strengthen our image online. Thanks to the appropriate adjustment of the target group and positioning, they give us the opportunity to sell and make profits. It is certainly an opportunity for companies with a smaller social media budget to grow. The process of publishing paid advertising on IG is similar to Facebook and we also create it through the latter service. Insta based the determination of the target, location and method of settlements on similar solutions. The costs of reaching users depend on the current demand and assortment.
However, it should be remembered that the success of your brand on Instagram is influenced not only by using most, if not all, of the opportunities offered by Instagram, but also by a well-thought-out strategy of social media activities. The first step is to develop the desired content that is tailored to your potential user so that you gradually create a profile that will be interesting.