Do you run a business and wonder how to operate effectively on Facebook, using the potential that the platform offers to companies? We suggest – first start with the basics. First of all, it is worth completing your profile well, because it is often the visual aspect that determines whether the recipient who visits your company’s fanpage will stay with you for longer. Take care of a short description of your business, a profile picture and a cover photo, which will tell potential followers what you actually do and at the same time – encourage them to leave a “like”.
What you should know
In the next step, fill in your contact details in detail, i.e. your registered office address, phone number, email address or WhatsApp account, and then add a redirect to your website and other profiles (e.g. Twitter, Instagram, LinkedIn) to give new customers the opportunity to contact you directly.
It’s time to add a CTA button, or call to action. The options offered by Facebook are varied, so you can choose the one that best suits the needs of your business and will allow you to quickly redirect the user to the place of your choice that allows you to take action efficiently. Staying on the subject of buttons – you can also add a link to Facebook on your website to increase traffic to your profile and gain new followers.
After completing all the relevant information and aesthetic setting of the profile, we can move on to the actual part, i.e. creating posts with engaging content. It is well known that graphics are the first thing to catch the user’s eye, so make sure that the photos you publish are of good quality, and that the colors, fonts and formats are consistent with your brand and unified.
Technical parameters of graphics published on Facebook
And what is an equally important element of creating graphics? Their dimensions – keep in mind that they vary depending on the function and location. Facebook specialists specify the following formats:
Cover image 851 x 315 pixels, for video file 820 x 462 pixels
event photo 1200 x 628 pixels,
group cover photo 1640 x 856 pixels,
vertical graphics in the post 640 x 960 pixels,
horizontal graphics in the entry 1200 x 900 pixels,
relation 1080 x 1920 pixels,
A 600x600px profile picture.
You already know what sizes of graphics to use, but… What’s next?
Display your product! It doesn’t always have to be in the foreground or be the main element of the post, but your potential customers need to find out about it from somewhere and Facebook is a good place for an interesting presentation. Present a successful project, a photo sent by the client, and if you have one – use photos from the product session.
Make your posts engaging. Remember about current events and holidays, ask questions to users to make them feel needed. Treating your audience as just customers is a thing of the past! Currently, we focus on two-way communication, which allows you to take care of your followers by providing interesting content in the form of advice, tips, questions about opinions or games. And of course – encourage action.
It is worth noting that in activities on Facebook, it is not only quantity that counts, but above all quality. By presenting unpolished content with spelling mistakes, typos, no punctuation or no graphics, you can harm your reach. Choose what can benefit both you and the user.
What’s more – plan publications. Check the optimal times when your audience is most active and set the time of publication to coincide with them. Then the entries will certainly reach a wider audience. However, if you feel that social media is not your cup of tea and you don’t really know how to go about it, and at the same time you care about carefully thought-out brand communication in social media using current trends in practice – use the support of Internet Plus specialists!